Two W Group was formed in 2006 and provides consulting services, primarily to sales and marketing organizations, in strategic information management, solutions and insights.

Two W Group has industry domain expertise in the Consumer Packaged Goods and Consumer Electronics industries and counts both product manufacturers and data providers as clients.

Two W Group was established by William Whitlatch, president.  Bill provides a comprehensive approach to business information based on over 25 years experience, having served as president of the Information Management Solutions division of Management Science Associates, Inc., and in senior management positions in business information at R. J. Reynolds.

Providing strategic guidance as well as tactical solutions for your sales and marketing information platform and data.  No one has the depth and breadth of experiences managing, accessing and analyzing data as Two W Group, gained by significant time spent on both the manufacturer and supplier sides of the business.


  • I had the pleasure of working with Two W Group from 2010 thru to 2012 on an extremely complicated and specialized project related to third party distributor data and consumer insights. The depth of knowledge Two W Group brought to the table saved us hundreds of thousands of dollars ensuring we went in the right direction the first time and with a high level of efficiency.

    Ben Haines
    (Formerly Director Emerging Tech & Architecture, Red Bull North America)
  • Two W Group is a true strategic partner for DayMen, and is instrumental in driving decisions on future direction and investment. TWG has helped our company better understand the categories in which our three brands, Lowepro, Acme Made and Joby, compete, and the relationship between them and the imaging and electronic products they accessorize. TWG has a unique ability to manage and analyze our sales and marketing data, bringing fresh insights that are relevant and comprehensible from brand managers to board members.

    Paul Crawley
    CEO DayMen
  • Perfetti Van Melle had lots of data, but everyone was using the data in their own ways. We retained Two W Group to assess what data we really needed as a company to understand our business more fully. In addition, TWG helped us understand our information drivers and how best to manage them, and how to analyze and report on that information as an organization. TWG was helpful in setting our new information strategy, and that strategy is yielding significant results for our business.

    Mehmet Yuksek
    President & CEO Perfetti Van Melle
  • Two W Group, led by president Bill Whitlatch, was hired to guide my project team through the transition to a third-party data service provider. Bill's expert knowledge of DSD distributor processes and the CPG industry helped to keep a multi-million dollar project on track. Bill's depth of experience, pragmatic approach to problem solving and his humble demeanor served the effort tremendously. I will hire Bill and Two W Group for future projects.

    Vanessa Martin
    Director of Sales Analytics
    Red Bull North America
Business Information Consulting